Online Store Promotion – Google Shopping Ads
Google Shopping Ads / Google Smart Shopping Campaigns
Shopping Ads is a Google product, already present in 16 countries, which displays ads in a format similar to Dynamic Remarketing, in Search, Display and YouTube searches.
Shopping Ads works based on a product feed that must always take into account Google’s recommendations.
Your Business and Objectives
- We study, analyze, understand the particularities of your business
- We detect the specifics of the clientele
- Market characteristics
- The power, actions and aggressiveness of the competition
- We establish together, from the beginning, the strategy and KPI taking into account: seasonality, best-selling products, new products & New Markets.
We study, we analyze … and more
- We study your website, the degree of optimization, ease of use
- We define positive and negative keywords
- We create a realistic, relevant and efficient PPC strategy
- We present it to you in easy-to-understand keywords, we discuss and implement it.
And SoftDev Solutions gets to work.
- We set up the account, create campaigns, ad-groups and announcements
- We integrate keywords, remarketing and conversions
- We manage, optimize, communicate with you on reports and results
- We analyze, interpret and come up with new proposals so as to create profit for you.
Here’s how we grow your business
We work together; We set the budget
We plan the investment for months and seasons
We find effective keywords
We think of the message of the advertisement
We check the optimization of landing pages.
We define the main goal of the campaign. We set the objectives of the advertisement. We are looking for the optimal way to quantify the results.
We identify the way to evaluate the achievement of the objectives.